Book Club

Join us for our quarterly book club. We’ll give you a few months to read a book, and then we’ll discuss it together in person.

July 6th, 2017

The Design of Everyday Things

This book, written by industry leader Don Norman, is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

The goal: guide the user effortlessly to the right action on the right control at the right time.

How does this apply to the different design fields (i.e. industrial, graphic, and ux)?
When thinking about service and product design, which elements of the book can improve our creations?

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