Book Club

Join us for our quarterly book club. We’ll give you a few months to read a book, and then we’ll discuss it together in person.

July 6th, 2017

The Design of Everyday Things

This book, written by industry leader Don Norman, is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

The goal: guide the user effortlessly to the right action on the right control at the right time.

Questions:
How does this apply to the different design fields (i.e. industrial, graphic, and ux)?
When thinking about service and product design, which elements of the book can improve our creations?

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